Article Database
March 2008
What's the Secret to Entrepreneurial Success? Develop a Remarkable Marketing Plan!
A discussion of marketing lessons in Seth Godin's best seller - "Purple Cow: Transform Your Company by Being Remarkable"
April 2008
10 Secrets to Extreme and Accelerated Business Success
Timothy Ferriss’ bestseller “The 4 Hour Workweek” is a smash hit because people just cannot get enough of the author's personal success story and his assessable guide to grabbing a dream lifestyle of your own. Ferriss has done an exceptional job of transitioning common wisdom into practical action items that each of us can integrate into our professional lives to accelerated success.
May 2008
Understanding the Role of Emotion in Leadership
A discussion of "Primal Leadership: Learning to Lead with Emotional Intelligence"
June 2008
7 Truths About Accelerated Success
Guy Kawasaki‘s best seller “The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything” is a fantastic book we recommend to all of our entrepreneurial clients. “The Art of the Start” reminds me of several important “truths” about entrepreneurship and has inspired my development of several others. While there are many things that can make a measurable difference in your business success, the following 7 UpwardAction® Truths are essential to building sustainable business profitability.
August 2008
Social Media, Interactive Marketing and Professional Service Firms
Professionals service firms are in the business of service.
It is critically important for entrepreneurial professional service providers
(including all of you lawyers, accountants, finance pros, consultants!) to realize that
business is the result of successful relationships.
People buy from those they know, like and trust.
Social Media is a powerful medium that levels the Interactive Marketing playing field for
small and large professional service firms alike and facilitates the start of powerful relationships in mass.
It is important to note that while social media is a great place to begin relationships, it does not
replace the need to follow-up with prospective ideal clients in a way that customize to the needs
of the client(s).